This Spring, We’re Inviting You to COME ABOARD THE READING PROMISE…
Mighty Engine, a small creative agency in Philadelphia, has been working with a broad coalition of Philly families, volunteers and partners, including Global Citizens, the Free Library of Philadelphia, Read by 4th, SEPTA and the William Penn Foundation, to develop a city-wide early literacy campaign called Come Aboard the Reading Promise, places signage with playful learning activities across city public transit that families can use to grow strong readers. The campaign is scheduled to run between April 4-July 24.
As you well know, early literacy is a critical issue in Philadelphia, as in many large cities. When students are able to read on grade-level by the time they reach 4th grade, they are set up for school success. Unfortunately, only about one out of every three of our city’s children is reaching this important reading milestone that’s so critical to learning new concepts and subjects.
Beginning in April, families will be able to hop on dozens of buses, sit in 70+ bus shelters and take in hundreds of signs to talk it up and tune in to one another with riddles, tongue twisters, alphabet hunts, neighborhood maps, career explorations, poetry, songs and so much more.
The campaign also features large-scale, vibrant artwork and interactive cues at two subway stations on the Broad Street Line–Erie and Tasker-Morris–and short story dispensers, from which families and other commuters can print out and read published works from Philly authors of all ages.
We are now inviting Reading Captains from all across the city to be a part of it! There are all kinds of opportunities to get involved, from helping to engage students at our campaign launch event at Tasker-Morris station on the morning of Wednesday, April 6, to signing up to fill and/or distribute busy bus bags, filled with giveaway items for families on public transit.
If you are interested in learning more about these opportunities, please visit readingpromise.org/readingcaptains for regular updates or reach out directly to firstname.lastname@example.org.